It’s 2017. You barely have any secret anymore. But what’s a secret? Let’s see a definition of the term “secret”:
Something that is kept or meant to be kept unknown or unseen by others.
According to the Oxford Dictionary.
If you think of it, you can’t really find a secret which is not known in some way by Google, Facebook or other big corporations.
Let’s make an example.
You’re into some weird fetish: your secret passion is to look for albino giraffes on the Internet, but nobody knows about it. You google for movies and images about it from your phone, while logged into your Google account (not really necessary).
Now Google can, with a very good approximation, tell that Mr. John Smith, living in New York City (but currently in an hotel in Las Vegas, according to his GPS position), owning an Apple iPhone, is looking for “albino giraffes” on the Internet.
That’s more of a 1984 scenario, but it’s constantly happening. That’s how advertising on the Internet works.
Let’s make another example.
You like a girl that is a member of your gym, but you’re married. You check many times a day her Facebook & Instagram profile (luckily for you most of her content is public) but you’re not friends and you don’t follow her in any way, because your wife is jealous and she’ll probably notice.
But all of a sudden your wife is starting to suspect you have an interest in this girl. How can it be possible?
It’s really that simple.
You forgot to clean your search history and logoff on the tablet you share with your wife, and the first result in the Facebook and Instagram app search, when you login, it’s always your colleague. Facebook put it on the top results for your convenience, it’s not Facebook’s fault. It’s completely your fault.
This happens. A lot. 1/3 of the divorced couples cite Facebook as a cause for the split.
It’s a luxury being able to keep a secret, recently.
How can you keep a secret in these digital days?
You can’t. Or better, you can, but the effort is really high. I can see two ways to keep secrets nowadays, both can probably fail easily, so you should consider carefully if it’s worth it.
- You go completely offline with your secret. Easy. You just buy magazines about your beloved albino giraffes, paid in cash, every time in a different location.
- You duplicate and separate your digital life, without the possibility of an intersection. You can keep another smartphone, carefully hidden, with a number not known by anyone, and you keep your attention levels while using it at “CIA levels”: no pictures, GPS turned off, no references to your real life, etc…
What do you think?